Whether a building is a luxury high-rise with an in-house movie theater, rooftop pool, and climate-controlled wine cellar, or a much more modest low-rise or townhome community with a simple community room or gazebo, managing common amenities is just another function of community association or HOA administration.
Maintenance schedules, access control, hours of operation, and rules for use are all things that need to be taken into consideration and applied to amenities, regardless of the size of a community or its relative means. There are, however, general strategies for managing some of the more common amenities found in associations.
Size and Location
According to Todd Dumaresq, marketing manager for Toll Brothers City Living, a luxury condo development firm that oversees residential communities, including Hudson Tea, Maxwell Place on The Hudson and 1450 Washington in Hoboken, New Jersey, people love outdoor spaces—but it can be a challenge to manage them in certain areas in New Jersey.
“When you are dealing with a limited amount of space figuring out ways to create that outdoor space to please everyone can be challenging, but we certainly try and I think we’re pretty successful,” says Dumaresq. “A lot of our buildings have rooftop terraces with open air fireplaces or barbeque areas. In Hoboken in Maxwell Place, we have multiple outdoor spaces that include six different grilling stations, an outdoor TV, semi-private lounge areas that actually get used in the winter time.”
“We primarily manage smaller buildings,” notes Larry Silverman, president of Atlantic Property Management in Union City, New Jersey. “Generally speaking, swimming pools are very popular. Screening rooms are also very popular. Residents also like large rooms for parties. A large community room for gathering and card playing. The smaller buildings like things like additional storage that’s in the building. If you can’t have a concierge service for 24 hours, you can have one there during the rush hours like in the morning from 6:30 a.m. to 9:00 a.m. and in the evenings from five to seven to greet people and give packages.”